Narrative intelligence for communications, marketing and strategy teams
iN/Ntelligence
iN/Ntelligence helps organisations understand the narratives shaping their market — from competitor positioning and emerging themes to sentiment shifts and policy debates. By combining large-scale content analysis with human insight, we turn complex information into clear strategic intelligence.
The iN/Ntelligence platform searches through a licensed database of over 180,000 news and media sources. By analysing evolving narrative trends, iN/Ntelligence can deliver detailed thematic and competitor analysis, track key themes and provide tailored content insights.
With iN/Ntelligence, you can choose from a state-of-the-art selection of analysis tools, including:
The iN/Ntelligence platform is customisable according to:
- Your goals and specific needs
- Media and data sources most relevant to you
- Your preferred frequency and depth of analysis
- Your industry knowledge in combination with New Narrative’s expertise
We tailor iN/Ntelligence to deliver targeted results that focus on what matters to you.
How organisations use iN/Ntelligence
Core analysis areas
Understand the narratives shaping your industry
Markets are not driven by information alone. They are driven by narratives — the ideas, themes and debates that influence how organisations, industries and technologies are understood.
The result is a clearer understanding of the conversations influencing your market and audience.
- Which topics are gaining momentum
- How competitors are positioning themselves
- What issues stakeholders are focusing on
- Where the strongest opportunities for thought leadership exist
Why iN/Ntelligence
Most monitoring tools tell you what was published. iN/Ntelligence helps you understand what it means.
Our approach combines large-scale content analysis with structured editorial interpretation to produce insights that are strategically useful rather than simply data-heavy.
- Analysis of large volumes of media and industry content
- Multi-language coverage and translation support
- Topic clustering and narrative pattern detection
- Sentiment analysis and entity recognition
- Custom taxonomies designed around client priorities
- Human-led interpretation by communications specialists
What clients receive
iN/Ntelligence delivers structured, decision-ready outputs that help teams understand narrative shifts, competitor positioning and emerging opportunities with clarity.
- Executive briefings summarising key narrative developments, competitor positioning and emerging issues
- Narrative analysis reports exploring the themes shaping industries, technologies and policy debates
- Competitor intelligence benchmarking positioning and identifying strategic whitespace
- Content strategy insights informing thought leadership and editorial direction
What iN/Ntelligence helps you do
Monitor how key themes develop across your industry, from emerging issues and policy debates to changes in sentiment and public discussion.
Detect emerging issues, narrative shifts and sentiment changes before they become widely recognised.
- See how competitors and peers are framing key topics, what they are prioritising, and where gaps or whitespace exist
- Identify the themes and concerns that matter most to your audience so your content and commentary is more relevant and differentiated
- Provide leadership, communications and marketing teams with a stronger evidence base for messaging, positioning and investment decisions
World-class communications strategy and execution
Contact us to get started