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Narrative intelligence for communications, marketing and strategy teams

iN/Ntelligence

iN/Ntelligence helps organisations understand the narratives shaping their market — from competitor positioning and emerging themes to sentiment shifts and policy debates. By combining large-scale content analysis with human insight, we turn complex information into clear strategic intelligence.

The iN/Ntelligence platform searches through a licensed database of over 180,000 news and media sources. By analysing evolving narrative trends, iN/Ntelligence can deliver detailed thematic and competitor analysis, track key themes and provide tailored content insights.

With iN/Ntelligence, you can choose from a state-of-the-art selection of analysis tools, including:

Understand the narratives shaping your industry
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Why iN/Ntelligence
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The iN/Ntelligence platform is customisable according to:

  • Your goals and specific needs
  • Media and data sources most relevant to you
  • Your preferred frequency and depth of analysis
  • Your industry knowledge in combination with New Narrative’s expertise

We tailor iN/Ntelligence to deliver targeted results that focus on what matters to you.

What iN/Ntelligence helps you do

Track narrative shifts
Monitor how key themes develop across your industry, from emerging issues and policy debates to changes in sentiment and public discussion.
Understand competitor positioning
See how competitors and peers are framing key topics, what they are prioritising, and where gaps or whitespace exist.
Strengthen thought leadership
Identify the themes and concerns that matter most to your audience so your content and commentary is more relevant and differentiated.
Spot risks and opportunities early
Detect emerging issues, narrative shifts and sentiment changes before they become widely recognised.
Support strategic decision-making
Provide leadership, communications and marketing teams with a stronger evidence base for messaging, positioning and investment decisions.

How organisations use iN/Ntelligence

Communications and PR teams
Track reputation, sentiment and media narratives while identifying opportunities to shape industry conversations.
Marketing and content teams
Develop more relevant thought leadership and campaigns based on real-world narrative trends and audience interests.
Strategy and leadership teams
Gain a clearer view of the forces shaping your market, from policy debates and industry trends to competitor positioning.
Research and insights teams
Access structured analysis of topics, entities, sentiment and emerging themes to support deeper market intelligence work.

Core analysis areas

Competitive narrative analysis
Understand how competitors and industry peers are positioning themselves across key topics and debates.
Topic and issue monitoring
Track how specific themes evolve across time, regions and stakeholder groups.
Thought leadership and content strategy
Identify narrative opportunities to inform editorial planning and content development.
Reputation and sentiment analysis
Measure how organisations, sectors and topics are discussed across media and industry sources.
Market intelligence deep dives
Develop bespoke research analysing the narrative landscape around industries, technologies, policies or geographic markets.

What clients receive

Executive briefings
Clear summaries of key narrative developments, competitor positioning and emerging issues.
Narrative analysis reports
Deep-dive analysis of themes shaping industries, technologies or policy debates.
Competitor intelligence
Benchmarking of how organisations are positioning themselves and where strategic gaps exist.
Content strategy insights
Evidence-based inputs to guide thought leadership themes and editorial planning.

Understand the narratives shaping your industry

Markets are not driven by information alone. They are driven by narratives — the ideas, themes and debates that influence how organisations, industries and technologies are understood.

The result is a clearer understanding of the conversations influencing your market and audience.

iN/Ntelligence analyses thousands of media, policy and industry sources to reveal how these narratives evolve over time. It helps teams move beyond basic monitoring to understand:
  • Which topics are gaining momentum
  • How competitors are positioning themselves
  • What issues stakeholders are focusing on
  • Where the strongest opportunities for thought leadership exist

Why iN/Ntelligence

Most monitoring tools tell you what was published. iN/Ntelligence helps you understand what it means.

Our approach combines large-scale content analysis with structured editorial interpretation to produce insights that are strategically useful rather than simply data-heavy.

Key capabilities include:
  • Analysis of large volumes of media and industry content
  • Multi-language coverage and translation support
  • Topic clustering and narrative pattern detection
  • Sentiment analysis and entity recognition
  • Custom taxonomies designed around client priorities
  • Human-led interpretation by communications specialists

World-class communications strategy and execution

Contact us to get started